The Art of Production

We believe that storytelling is at the heart of all great productions. That's why we prioritise the art of storytelling in every one of our commercial video productions.

We work closely with our clients to understand their message and craft a compelling narrative that captures their audience's attention leaving a lasting impression.

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Making
your story
heard

We take the craft of film-making seriously. From pre-production to post-production, we meticulously plan and execute each stage of the filmmaking process with precision and care.

We believe that every aspect of a video production, from the composition of a shot to the timing of an edit, plays a crucial role in telling a compelling story.
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How we work

Having a rock-solid game plan for video production is absolutely essential. It serves as the foundation for ensuring that the end result not only meets but exceeds quality expectations, all while getting the message across to your audience. Here’s how we do it...

video pre-prodution

Pre Production

The first stage is pre-production, which involves planning and preparation, such as defining the creative concept, developing a script, scouting locations, casting actors, and organizing a shoot schedule.

video production

Production

The second stage is production, entailing the filming of the commercial according to the plan created during pre-production. This phase involves coordinating a crew, setting up equipment, lighting, and shooting the footage.

video production
video post-production

Post Production

The third and final stage is post-production, which involves editing and polishing the raw footage using the latest software and AI-enhanced tools. This stage may include adding sound effects, music, voice-overs, and colour grading.

What sets us apart

Whatever the video content, storytelling is what sets us apart and makes our work stand out. It enables us to communicate complex ideas, showcase products and services and evoke experiences and emotions in a way that is memorable and impactful.

Commonly asked commercial video
production questions

How much does it cost to produce a video?

Video productions can vary in price depending on many factors e.g number of actors, locations, shoot days. Send us a message outlining your project and we'd be happy to discuss how we can work to your budget.

How long does it take to produce a video?

The length of time it takes to produce a video depends on the scope of the project. A simple video may take a few days, while a more complex project may take several weeks or even months.

What is the process for creating a video?

The video production process typically involves pre-production (planning and scripting), production (filming), and post-production (editing and adding effects). The specifics of the process will depend on the project at hand.

How much can I be involved in the production?

As much as you like! At a minimum, we like to ensure that we have a detailed initial brief at the beginning of the project. This could take the form of a written brief, a phone call or a face to face meeting. However, we are always thrilled when clients want to be more involved in the project.

What types of videos can you create?

We create a wide range of videos, including promotional videos, training videos, explainer videos, event videos, and more. Send us a message to discuss your specific needs and we can determine what type of video is right for you.

Lets
talk
about
your
project


Email Lightmillfilm@lightmillmedia.com
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