Safecret // Heartfelt Messages

Safecret is a groundbreaking app that allows you to write thoughtful messages for your family, loved ones and friends to read in the future. 

For the app launch, Lightmill worked closely with the team at Safecret to produce three interlinking ads that also work as standalone pieces. The first of these, ‘Make sure he knows..’ aims to highlight the app's time-release feature, enabling users to automatically send an alert message in case of an incident. In this instance, we illustrated the scenario of a backpacker embarking on a year-long journey and bidding farewell to her Father."