Safecret // Make Sure She Knows

Safecret is a groundbreaking app that allows you to write thoughtful messages for your family, loved ones and friends to read in the future. 

For the app launch  Lightmill worked closely with the team at Safecret to produce three interlinking ads that also work as standalone pieces. The third of these, ‘Make sure she knows..’  showcases the apps check in ping feature. In this case we used the example of a two rock climbers attempting a risky climb at Stanage Edge in the UK's Peak District.